Mainstream TV Networks vs Streaming Platforms: The Transformation of Competition and the Next Generation of New Content, within the Context of Diverse Viewer Demands and Adaptation

Linear TV networks have long been recognized as traditional television formats, relying on regularly timed shows via cable. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and onl

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